Take note that while it does seem that publishing evergreen

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When you initially publish an article that is evergreen, you may not get traction immediately in your article. But as you rank higher, you would notice that traffic will increase slowly If we compare evergreen content to news and other trending topics, you would see that as time goes by, evergreen content can still generate traffic while news and hot topics will fall off a lot faster. Here’s an example. I wrote an article a few years ago about the easiest way to apply aggregate rating schema. Years later after its publishing, it is consistently getting traffic and is even my top article for the past year. easiest way to apply aggregate schema Let’s compare it to a news article I published two years ago.

I wrote about Google’s announcement of the June 2019 algorithm update. After publishing the article, its traffic spiked up and immediately died down after a month. June 2019 algorithm update That is why it’s important to focus on evergreen content in blog CY Lists writing. And as you add more evergreen content on your website, you will be able to see that your traffic increases and is on an upward trajectory.  content is a far better use of your time than publishing news doesn’t mean you should put 100% of your focus on it. Writing about recent events and trending topics is a different strategy on its own and it does have benefits as well so make sure you have a good mix of both.




Attracts backlinks As your content rank and get traffic, there is a high chance of it getting backlinks without you having to work too hard for it. Of course, when you publish an article, you would have to do a little link building to make it rank. But once it does and your content gains consistent traffic, you would notice that your article is getting backlinks without you proactively doing anything. Check out the backlinks of my YouTube SEO article. YouTube SEO backlinks I published this article about seven years ago, did a little link building, was able to get on the first page, and there you go. Years later, it’s still getting backlinks on its own.