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Productization on Allegro – use the potential of your offers Allegro productization is an innovative approach that allows you to effectively combine offers with products, thus creating an extensive database of products available on the platform. This strategy aims to make it easier for customers to navigate Allegro and more effectively search for the goods they are interested in. Thanks to productization, your offers will become more transparent and easier to find for potential customers.
Linking offers to specific products will give users a better overview of available products and will make philippines photo editor it easier to compare different offers. Example Let's assume that you run an online store that sells electronics, including various models of smartphones. In productization on Allegro, your goal is to effectively combine offers with products to make it easier for customers to find the right phone model. Step 1: Creating a Product Database First, you create an extensive product database in which each smartphone model will be represented as a separate product. Each product has its own unique attributes such as brand, model, color, memory capacity, etc.
Example products in the database: ABC Brand X smartphone, Color: Black, Memory: 64GB ABC Brand X smartphone, Color: White, Memory: 128GB Smartphone XYZ Brand Y, Color: Silver, Memory: 256GB Step 2: Assigning Offers to Products You then assign your sales offers to individual products. For example, sales offers for the ABC Brand X smartphone in black with 64GB memory will be assigned to the product "ABC Brand X Smartphone, Color: Black, Memory.
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