|
|
How to use it, you can increase your fan base, gain repeat customers, and increase sales. Continuing to send out high-quality content and thoughtful messages will also lead to branding. How to operate owned media setting a goal Now, I will explain how to use owned media effectively. The work involved in operating owned media can be broadly divided into the following five steps. 1. Objective/strategy formulation 2. Media operation system construction 3. Keyword research/selection 4. Content composition/production 5. Analysis/improvement Let's take a closer look at each. Purpose/strategy formulation First, let's clarify the purpose of starting owned media. If you start with an unclear purpose, such as "because it's popular," you may fail because you won't be able to set KPIs that serve as goals or your team members won't be motivated.
I think it will vary slightly depending on the industry and product, but please Phone Number List be clear about your purpose, such as acquiring leads or increasing awareness. Once you have determined your purpose, create a strategy for how you want to appeal to your users and what actions you want them to take. By setting a target persona when formulating a strategy, you will be able to design a more specific strategy. Building a media operation system In order to efficiently operate owned media and continuously distribute high-quality content, it is necessary to have a system in place. For example, if the system is operated by only one person in charge, it may become impossible to update the information midway through, or it may become difficult to take over the media if the person in charge leaves the company.
It would be safer if only a few people were in charge of the operation. An effective way to do this is to utilize external resources. For example, the editor-in-chief who is in charge of media and the director who oversees content are made up of in-house members, editors and proofreaders who manage the content of each content, and writers who actually produce the content are made up of external partners. You can reduce the burden on your company and operate it more efficiently. If you want to enhance content in specialized fields such as law or medicine, you need to be especially careful when selecting proofreaders and writers, as the credibility of the content will affect the credibility of the company. In order to continue using owned media for a long time, you can continue without compromising the quality of the content by outsourcing to a specialized external company. Keyword research/selection The key to attracting customers with owned media is whether you can produce content that ranks high on search engines.
|
|
發表於 17:38:22