How Google Rankbrain works Google

sultanafarjana

This is exactly what Rankbrain does – it automatically learns and improves based on past experiences. Rankbrain works based on two criteria: the time users spend on your page (Dwell time) and the percentage of people who click on your results (CTR – Click Through Rate). Specifically, these two criteria are determined as follows: Dwell Time Dwell Time is the time Google searches for your page. This means that if you spend a long time on a page, you probably like the content on that page. Thus, if enough people enjoy the page's content the same way, Google will rank that content. This makes the site easier to search. Organic click-through rate (CTR) Rankbrain will focus on the click-through rate of users visiting the website or how users interact with new search results.



From there, Rankbrain shows you a set of search results they think you'll like. What Email Data does Google Rankbrain observe? What does Google Rankbrain observe? What does Google Rankbrain observe? Rankbrain pays special attention to how users interact with search results. These metrics are similar to user experience signals (UX signals). To be precise, Rankbrain looks at the following metrics: 1. Organic Click-Through-Rate (Natural click rate) Natural click rate or organic click rate is the percentage that users click on natural query results on Google. Higher organic click-through rates will lead to higher rankings and more traffic. 2. Dwell Time (User's dwell time on the page) If the access time is longer , Rankbrain will understand that for this query, this result is good and the user is satisfied with this result. On the contrary, if the user stops for a short time, it is considered that the page does not meet the user experience.



Bounce Rate (Page abandonment rate) This is the number of people who leave your website without clicking anything else. The lower the bounce rate, the better for search rankings. 4. Pogo – Sticking Pogo – Sticking is when a user views a landing page and returns very quickly to the search results page. This means that when you click on a search result but discover that it is not what you were looking for, you will return to the search results. Pogo – Sticking is different from Dwell Time in that Dwell Time is an indicator of the time users interact on your website. If Dwell Time is high, your website is satisfied with users. On the contrary, Pogo-sticking means the user is not satisfied with the results you provide.